Career

JetSetGo Aviation Services, with its associated subsidiaries, is a dynamic, forward-thinking aviation company with operating bases and a fleet of modern private jets across India. The company has succeeded in building the leading brand in business and private aviation over the last eight years, and is well-positioned for accelerated growth into the future. Through providing a superior customer experience whilst building more sustainable and pragmatic relationships with all stakeholders in the value chain, the company and its leadership continue to position the business for significant and exciting opportunities for growth and innovation in the years ahead both in India and internationally. 

• Develop an annual PR plan adhering to the wider marketing communications plan and its strategy, goals, budget and tactics
• Understand in depth the brand value proposition, brand positioning and tone of voice and ensure that PR and communications activities align with the brand goals
• Understand the story of the brand and its founder, and closely support the founder and CEO in the management of media interest and attention in her story and activities
• Develop positive media relations, seeking high-level placements in relevant media channels
• Coordinate all public relations and communications activities in the implementation of the annual PR plan
• Manage the day-to-day relationship with the appointed PR agency, directing their activities and outputs to ensure the goals and scope of work are being effectively achieved
• At all times work to protect and enhance the brand’s good reputation in the aviation sector and the wider business community
• Work closely with the Digital Marketing team to disseminate stories and PR content across key social media channels to engage audiences in an integrated communications approach
• Leverage existing media relationships and cultivate new contacts within business and industry media to:
  • Develop PR content and coverage with high appeal to target customer segments and key influencers
  • Manage media inquiries and align interview requests
  • Create content for press releases, by-line articles, thought papers and keynote presentations
  • Evaluate opportunities for partnerships, sponsorships and advertising
  • Build relationships with thought leaders to grow industry awareness of JetSetGo’s mission, products and services, and develop collaborations with key influencers
• Monitor, analyse and communicate PR results on a weekly, monthly & quarterly basis and produce activity reports, assessments and reviews as required
• Advise senior leadership and departmental management in all PR matters, and support spokespeople for the company during contact with the media
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Monitor, report and interpret competitor activities and media initiatives to ensure an effective response or defence of JetSetGo’s interests where necessary
• Develop and manage an internal communications plan to keep employees informed and engaged with the company’s mission, and inspired by our brand values and proposition including such activities as:
  • Employee newsletter
  • Events & townhall meetings
  • Whatsapp and online channels
  • Recognition and awards

The company has identified the need for a talented PR & Communications Manager to be based in our Hyderabad office. This position will play an important role in the development and implementation of our public and media relations strategy, with a focus on the integration of PR and media activities with the overall brand strategy of the business. The brand strategy will position the company as a leader in the private aviation sector with aircraft, products and services that appeal to India’s high net worth individuals, industrialists and other target customer segments. The PR & Communications Manager will lead the company’s efforts to tell the story of the brand in such a way as to appeal to these target segments, by leveraging the high profile of the company and its founder and the media’s strong interest in the progress and affairs of the business. The role will report to the General Manager Marketing, who will set the goals of the PR strategy within the overall marketing strategy of the company, but will have considerable autonomy in the execution of the annual PR plan and based on their experience will be expected to advise the company’s senior management including the founder and CEO in the management of media interest and coverage of the business and the brand story.

This is an important role within JetSetGo Marketing team and the PR & Communications Manager will work will on a cross-functional basis and with the management of all departments, as well as its senior leadership. The role will develop and implement a plan for internal communications that will ensure staff are kept informed and motivated, and inspired by the company’s brand mission.  The role will also manage the relationship with an external PR agency and direct the work of the agency in the achievement of agreed goals, targets and activities, reporting to the GM Marketing and senior management on coverage and targets achieved. 

• Proven working experience of not less than 5 years in public relations required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national business and industry media outlets
• Exceptional writing and editing skills with English at a very high standard
• Capability to work on short deadlines and under pressure
• Solid experience with social media including LinkedIn, Twitter and Instagram.
• Event planning experience
• Competency in Microsoft applications including Word, Excel, and Outlook
• Excellent planning, organizational, and time management skills
• MBA in Marketing, Journalism or Communications any related discipline will be preferred.